Chinese smartphone creator Vivo has chosen to leave behind two more title sponsorships after the IPL 2020 title sponsorship was dropped. This data has been given by the sources identified in the case. It is accepted that Vivo has now pulled back from the title sponsorship of Pro Kabaddi League (PKL) and network show Bigg Boss.
Vivo paid Rs 60 crore for Pro Kabaddi League and 60 crores consistently for Pro Kabaddi and Rs 30 crore for each season for a network show Bigg Boss. As per sources, because of India and China’s strain, the organization’s administration has concluded that it won’t spend much on marking and advancement this year. The organization’s emphasis will be on selling items through retail limits. Until the circumstance between the two nations gets ordinary, she is considering pushing forward with this methodology.
Discussing Vivo’s Pro Kabaddi League title sponsorship, in 2017, it marked an arrangement with Star India for a long time for 300 crores (2017-2021). The Kabaddi League has been dropped in 2020 because of the Corona scourge. In such a circumstance, the organization has moved toward Star India for a bargain end.
On 1000 crores advancements consistently
Vivo marked a sponsorship bargain for a long time in 2019 with Colors Channel, on which Bigg Boss Show came in 2019. The organization had a 2190 crore super arrangement (for 2018-2022) with BCCI. Consistently it spends nearly 1000 crores on marking and advancement, with 440 crores every year to BCCI and 120-150 crores during IPL matches.
Vivo is out of this period of IPL.
This year IPL-13 is being held outside India in the UAE in September. On Thursday, a joint explanation given by BCCI and Vivo said that together they have chosen to break this organization in 2020.
