Are you guys up to date with all the latest and great changes that have recently come to Instagram in the year 2020?
Social media evolves so much quickly, and both Facebook and Instagram roll out updates at a rapid-fire rate.
Keeping up with these changes is an important part of staying ahead of the competition and being able to meaningfully connect with your target audience.
This year, there are new features available and new tests happening that can impact
how brands and users alike are benefiting from the platform.
In this post, we’re going to take a look at all of the Instagram updates that happened in 2020, so let’s get started!
New Tools for Shops & Increased Checkout Rollout
Instagram is working on prioritizing its on-platform, in-app shopping features.
In the next few weeks, all eligible US businesses and creators with a shop will gain access to Instagram’s new in-app checkout.
The checkout is streamlined and takes
Hify Media experts will tell you about the advantage of the secure and convenient Instagram.
In addition to the wider native ch easily open an Instagram Shop with checkout using the Commerce Manager or through an integration with partners like BigCommerce or Shopify.
This was designed to streamline the selling process on Instagram.
Creators can also tag your products in their posts to drive on-platform sales further.
And to help businesses with the rough economic climate, all selling fees through checkout on Instagram are waived through the end of the year.
You can also see more detailed analytics in the Commerce Manager.
Live Shopping is also now coming to Instagram, which allows people to purchase items that they’re viewing from a
Finally, there are now new features to give businesses more control over the merchandising and branding of their shops, including new layouts and the preview of collections.
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