India has issued an order to stop its 4,000 military shops from buying foreign goods. According to Live Heed Source, the move is a low signal for foreign liquor companies such as Diageo and Pernod Ricard.
Explain that in India’s defense, canteens, liquor, electronics, and other goods are sold at affordable prices to soldiers, ex-servicemen, and their families.
It is India’s largest retail chain, with annual sales of about 2 billion dollars. On October 19, Live Heed evaluated the Ministry of Defense’s internal order, which said that directly imported products would not be procured in the future.
The order states that the issue was discussed with the Army, Air Force, and Navy in May and July.
It means to advance family merchandise under the mission of Prime Minister Narendra Modi. In any case, nothing has been remarked on this issue by the Ministry of Defense. The request doesn’t state which items will be influenced. Industry sources say that liquor might be on this rundown.
Live Heed detailed in June that Pernod and Diageo had quit taking requests for their imported brands from government flasks. Alcohol deals in protection bottles are just $ 17 million yearly.
Lately, India has found a way to check Chinese organizations and ventures following a fringe struggle in June. 20 Indian officers were murdered in the Indo-China strife.
