Companies such as Zomato, Swiggy, and BigBasket are delivering alcohol in many cities, but now Amazon will soon start delivering alcohol. It is reported that Amazon will begin the delivery of liquor from West Bengal to India.
In a notice issued on Friday, the West Bengal State Beverages Corp, an agency authorized to carry out online retail trade of liquor in the state,
said that Amazon is one of the companies found eligible for registration with the authorities. Apart from Amazon, Bigbasket will also deliver alcohol in West Bengal. Amazon has been invited to sign a memorandum of understanding with the state, although Amazon and BigBasket have not issued any official statements regarding the partnership.
According to the IWSR drinks market analysis, the liquor market in West Bengal is worth about $ 27.2 billion. In such a situation, this will be a big challenge for Amazon, although the company will make huge profits. Took the bold step of making inroads in the market.
Explain that after the nationwide lockdown in March, the government imposed a sale on liquor, although the ban was lifted later. With the ban lifted, online delivery of alcohol was approved in states like Jharkhand and Maharashtra.
